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Sustainability

WHAT SUSTAINABILITY MEANS TO OUR BRANDS


OUR COMMITMENTS

  • Ensuring our quality standard stays high to increase garment longevity and not endorse fast fashion throw away culture.
  • Encouraging our customers to take more sustainable perspective on taking care of their garments so they last longer.
  • Improving specifications with suppliers to reduce errors leading to waste during production
  • Using the most efficient way to allocate stock to stores, not overbuying.
  • Recycling in the office / Saving paper and energy in our office, using less plastic.
  • Donating clothes to charity
  • Ensuring ethical aspect- decent working conditions, living wage and ensure child labour is not used.
  • Our polybag is made of polypropylene which is one of the safer plastics and it is gradually becoming more accepted by recyclers.

OUR SHORT TERM GOALS

  • Minimising our environmental impact by redesigning our packaging to reduce plastic and paper use.
  • Understanding what it takes to produce our products (e.g. dyes factories are using, yarns and chemicals) and ensure we do it in a more environment-conscious way
  • Designing and buying sustainably to reduce our waste
Garment Care


GOOD FOR YOU AND GOOD FOR OUR PLANET


HOW TO LOOK AFTER YOUR CLOTHES SO THEY LAST LONGER

  • Turn the garment inside out before washing
  • Use a non-biological delicate detergent to avoid colour loss
  • Consider hand washing
  • Hang drying instead of using tumble driers (this saves electricity and avoids fibre degradation)
  • Consider washing clothes at a lower temperature which reduces colour fading and using less energy
  • Repair minor damages
  • Donate your unwanted clothes to charities